This competency focuses on creating a visual message for a specific audience. You will be evaluated on your work process from brainstorming to production, on the effectiveness of your message and its suitability for the target audience.

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Competency Key Features

Analyzes an image

  • Immerses himself/herself in the work or production
  • Identifies its material and language elements as well as its elements of meaning, on the basis of a variety of criteria
  • Identifies historical aspects, including socio-cultural aspects, if applicable, using available information
  • Makes connections among these elements

Constructs his/her interpretation of the image

  • Identifies expressive and symbolic elements and establishes their impact on the production of meaning
  • Makes connections among these elements, comparing them with other works or production contexts
  • Enriches his/her interpretation by seeking additional information

Shares his/her appreciation experience

  • Identifies the important elements of his/her experience and its characteristics
  • Makes comparisons with his/her previous experiences
  • Identifies what he/she has learned and the methods used

Makes critical and aesthetic judgments

  • Reviews his/her previous interpretation of the work in relation to the historical context, including socio-cultural aspects
  • Builds his/her arguments, taking certain appreciation criteria into account, and communicates his/her point of view
Uses ideas to create a media production
  • Is open to a stimulus for creation
  • Is receptive to ideas, images, emotions, sensations and impressions evoked by the stimulus
  • Takes into account the characteristics of the target audience
  • Keeps a record of his/her ideas
  • Explores various ways of conveying ideas through images and adapting them to the target audience
  • Chooses ideas and plans a media creation project

Uses transforming gestures and elements of media language

  • Experiments with methods of materializing his/her ideas
  • Makes use of his/her memory of transforming gestures and knowledge of media language
  • Chooses the most meaningful gestures and elements for his/her creative intention
  • Develops methods of using these gestures and elements in order to adapt them to the target audience

Shares his/her experience of media creation

  • Considers his/her creative intention and progress
  • Identifies the important elements of his/her experience and its characteristics
  • Makes comparisons with his/her previous learning
  • Identifies what he/she has learned and the methods used

Structures his/her media production

  • Applies the results of his/her experiments
  • Shapes the material and language elements and organizes them on the basis of the message to be conveyed
  • Validates the media impact of the visual message on a control group
  • Reviews his/her choices of material and language
  • Makes adjustments
  • Refines certain elements, if necessary

Evaluation Criteria

  • Coherence between the creative intention, the shaping of the work and the visual message
  • Authenticity of production integrating original and expressive elements
  • Effectiveness of transforming gestures and use of properties of materials
  • Coherence of organization of elements of the visual message
  • Degree of integration of periods of reflection and review into the creative experience

 

 

 
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